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Trust flow, another metric developed by Majestic, complements citation flow by evaluating the quality and trustworthiness of the links pointing to a webpage. While citation flow considers all links equally, trust flow assigns a higher value to links from authoritative and trustworthy websites, ensuring a more accurate assessment of a webpage's link profile. The combination of citation flow and trust flow provides a balanced understanding of the quantity and quality of a webpage's backlink profile, offering insights into its overall authority and influence. Building a strong citation flow requires a strategic approach to link building. It involves acquiring high-quality backlinks from reputable websites in the same or related industry. Guest blogging is a popular technique to improve citation flow. By contributing valuable content to authoritative websites, you can include links back to your webpage, thereby increasing its citation flow.

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